In the past decade the ‘East End’ has become the home of amazing street art, London’s finest street food and the coolest concept stores in the city.
There is never a quiet moment in East London which is why it attracts both London’s edgy and artistic crowd and visitors who want to escape the city’s tourist traps. With that in mind, here are our favourite shopping spots that reflect the creative, vibrant area that is East London.
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You can’t visit East London without visiting Brick Lane, one of the trendiest areas in the city. This lively and colourful spot is perfect for vintage shopping so if you love flea markets and hunting for hidden treasure, this is just the place for you. Brick Lane is well worth a visit but for the full experience, it’s best to go on a Sunday to escape the crowds and discover the street art, signature graffiti and amazing street food.
Shoreditch’s Box Park is not only famous for being the world’s first pop-up mall but also for its use of electric energy! Built entirely out of repurposed containers, it offers hip pop-up stores that change regularly, including quirky gift shops and innovative fashion brands. What’s more, Boxpark is also the perfect place for foodies since you will find delicious street-food stands and some of the best coffee places in town within the containers.
The store decor, wooden tables, vintage parlour and Insta-famous rose lattes make Aida’s super Instagrammable. For those only interested in clothes, however, you won’t be disappointed since Aida offers chic and affordable indie labels, including Minimum and Des Petits Hauts, alongside gifts, books and homewares. The items are chosen for their effortless styles, quality materials and modern sophistication.
Whether you’re interested in fashion, interior design or photography, there is something for everybody at Modern Society. Its founder refers to it as “a destination boutique” and we couldn’t agree more. The store is dedicated to bringing a selection of luxury products from around the globe and you will find all kinds of new and established designers from LA-based label Anine Bing to skincare Sunday Riley. Modern Society is the only UK stockist for most of their brands, so it’s definitely worth checking out.
The Nike Lab 1948
Tucked away under the railway arches on Batemans Row, Nikelab is by far the coolest Nike store in the city thanks to its innovative futurist décor and free running club. If you’re not convinced yet, we’ll give you one more reason why it’s worth checking out: Nike lab even offers limited editions and collaborations and some models can only be found there!
LN-CC is truly a hidden gem with its secret doorway and lack of outdoor signage. The store, which operates on an appointment-only basis, is more like visiting an exhibition than browsing in a high-street chain. It might sound exclusive, but anyone can come down to the store, even if it’s just to listen to the music.
LN-CC houses innovative, high fashion men and womenswear brands, including well-known designers such as Balenciaga, Comme des Garcons and J.W Anderson, as well as a library and a record store.
Ladies Only, Pam Pam is the UK’s first female-only trainer store for women of all ages, looking for a chic yet practical look. Shop popular sportswear brands such as Reebok, Vans, Carhartt and New Balance to name a few plus adidas pieces that you can’t find anywhere else.
In addition to sneakers, Pam Pam sells great casual and workout wear and you can even purchase online if you can’t make it down to the store.
Feeling like there is just nothing for you on the high-street? London is packed full of vintage shops but Rokit brings a cool edge to the whole second-hand shopping experience. It is the perfect place to shop classic items like Tommy Hilfiger mom jeans from the 90s, or more quirky and distinctive pieces.
Westfield Stratford City
We couldn’t finish this East London guide without mentioning one of the biggest shopping centres in Europe: Westfield. With more than 250 premium and high street retailers from Victoria Secrets, to John Lewis and Reiss, there’s no way you won’t find what you’re looking for! Easily accessible via tube and bus, we recommend going in the morning to avoid the crowd.
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