The lowdown on all the need-to-know Nordic labels
Wood Wood’s creations are rooted in sportswear but still maintain that understated edge typical of Nordic brands. It also takes inspiration from simple but bold graphics not dissimilar to Acne Studios. Shop them to find some of the few patterned shorts you won’t feel embarrassed to wear and simple but standout graphic tees and sweats.
Simple, masculine and timeless, NN07 reinvents everyday menswear essentials making them cleaner and more streamlined for a better, stronger silhouette. Shop for versatile, high-quality pieces that’ll form the backbone of your wardrobe – at an affordable price point.
Not your average Scandi brand – Our Legacy’s designs are as eclectic as you’d expect from a brand who takes inspiration from every corner of culture; from art, to film, to architecture. Our Legacy creates clothing with classic Scandi features – clean tailoring, boxy styles and razor sharp outerwear – but mixes them with new-age and decidedly unclean psychedelic prints: houndstooth, paisley, and campy florals. Shop for summer-friendly shirts and outerwear with surprising textures.
The Swedish authority on snowboarding and skatewear, WeSC (short for ‘We are the Superlative Conspiracy’) produces colourful, slacker-inspired clothing with comfortable, loose fits. Patterns range from subtle, interest-adding stripes to wild Hawaiian prints. Shop for strong, standout outerwear with utilitarian twists.
A must-shop for men looking for straightforward clothing without the frills of fast fashion, Filippa K offers universally appealing structured menswear pieces from suits, to shoes, to knitwear, as well as sustainable options for the environmentally minded man.
Scandinavian sensibility meets avant-garde eccentricity in Scandi label Tonsure. Created by former Maison Margiela designer Malte Flagstad, Tonsure offers clean and style-able menswear pieces with wildcard textures and prints you wouldn’t expect to find in a Scandi brand.
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Published in Men's Style by Kimberley B on May 4, 2017